Spreadsheet Culture vs. Deck Culture

In the past 3 years I've worked in two incredibly different environments - one that's almost exclusively data-oriented, filled with data scientist and engineers; another that's almost entirely language- and visually-driven, filled with strategists and writers and creatives. Both approaches have their benefits - and both are reflective of the…

On Giving and Getting Great Demo

Over the past few days we've been looking into buying a new toolset for monitoring and tracking our PR efforts. It's been enlightening in a number of ways, but the biggest thing it's provided me with is an opportunity to watch how other companies sell. I spent the better part…

My Talk at the HBS Social Enterprise Conference

A few months ago, I had the great opportunity to go to HBS and run a workshop that centered around digital marketing for social enterprises. I encountered this opportunity through GA, where I'm teaching the third installment of a very hands-on digital marketing class. Despite an explicit interest in socially-based…